I know I’m gonna get shit for this but…
…I like the Yahoo purchase of Tumblr (if it happens).
Tumblr needs something to happen. This is clear. The team in place has taken the company as far as it can go. They are creators - builders of stuff - they are not managers. This lack of experience has caused issues at Tumblr that have hurt the company in the short term and are potentially devastating in the long term. They have lost a ton of good people over the last 18 months due to internal and organizational strife. This needs to end. David needs to be free to do what he does best: concept and build amazing things.
Yahoo has the potential to be a great home for Tumblr. Marissa Mayer knows what she is getting with Tumblr: an extraordinary and special entity. She is not going to allow Yahoo to make the same mistakes that they made with Flickr. She understands product and the importance of good design, two key elements of Tumblr’s success.
Will there be more ads? Yes. But frankly the Radar ad product is awful and there needs to be iteration here. You can’t be as big as Tumblr is and hope there will not be ads. What we can hope for - no, what we can demand - is better ads that enhance the overall Tumblr experience vs. detracting from that experience.
Tumblr really can’t raise any more money. At least not the kind of round that would put them on a path to satisfy the business goals of the board and investors. And there is so much they need to do (FIX SEARCH). An acquisition by Yahoo will allow these things to happen and remove pressure from David and his key people.
A sale will also result in Yahoo gaining some really terrific, brilliant and visionary employees. These people can impact other Yahoo products and help Yahoo become great again. There is value in this…for all of us. I don’t want to see Yahoo fail. Yes, a lot of what Yahoo has done and is doing sucks. But there are smart exciting people trying to change that. And we should support them. Yahoo can be great again. And Tumblr can be a driving force for that change.
Tumblr iPad App
Nice job tumblr. Worth the (long) wait.
Tumblr is back!
I’m glad we all made it through alive.
the LAST thing I need is another photo app.
How about a working search function? Or a
speedyresponsive, you know, regular app?
Rick Webb, former owner of The Barbarian Group, now an advertising advisor to Tumblr talking to me about native advertising — and in this quote specifically, discussing why Tumblr is better for brands. Take a look at the full interview, in which Webb waxes poetic about the advantages and disadvantages brands and publishers face when looking at online advertising.
I have been thinking about Tumblr, brands and advertising a lot lately. I am very interested to see what Rick does here. There are some enormous challenges in this world for Tumblr but also significant upside if they get it right.
Tumblr’s new iPad interface. Me gusta!
My Favorite Internet Things of 2011
Tumblr: Goes without saying. Thanks for making 2011 more fun/interesting/thought provoking. Especially: Life Is Good, Yeah, Mr. White! Yeah, Science!, shortformblog, Helm’s Deep, Pop Culture Brain, Agent 3Z, Not Nadia, SB Nation, Chris Mohney, One Foot In The Grave, Section 9, Peter Feld, Apsies, Soup and Brooklyn Mutt.
Spotify: I know this sounds weird but Spotify helped me fall in love with music all over again. I love music. Always have. I grew up in a household that always had some form of music playing and we play music at home all the time. But Spotify helped me find new music, re-discover music from my past and allowed me get to know people I thought I already knew in a whole new way. IMHO absolutely worth the $9.99 a month for Spotify Premium.
Bonobos: My brother-in-law introduced me to Bonobos earlier this year. Have not been to a brick-and-mortar clothing store since. Terrific site, exceptional customer service and an irreverence that makes buying clothes fun instead of horrifically boring. And, of course, amazing pants.
Fitocracy: The company I love so much I became a Board Advisor. These guys have found a way to make working out fun, exciting and social. I lost 44 pounds this year and Fitocracy was key. We have big things planned for Fitocracy in 2012 so sign up and get moving! Feel free to ping me for an invite code.