When I look around at other people’s blogs, I usually find myself trying to decypher how they really are at the other side of their deliberately published self-image. This diagram shows more or less what I think about that. I know there are a lot of different people and ways of posting online, but I think this could be close to the “average” mode.
This gets to the idea of identity projection and social media. On the Web create cool simulacra of ourselves and project these simulacra as ourselves. The best services let us do this easily and efficiently, convincing ourselves and the world that we are this “cooler” version of ourselves. Tumblr is excellent at this, which is a very big reason for Tumblr’s success.
I was cool before I had a tumblr.