Rick Webb, former owner of The Barbarian Group, now an advertising advisor to Tumblr talking to me about native advertising — and in this quote specifically, discussing why Tumblr is better for brands. Take a look at the full interview, in which Webb waxes poetic about the advantages and disadvantages brands and publishers face when looking at online advertising.
I have been thinking about Tumblr, brands and advertising a lot lately. I am very interested to see what Rick does here. There are some enormous challenges in this world for Tumblr but also significant upside if they get it right.
Adam Broitman, chief creative strategist at digital agency Something Massive, talking to me about how media buyers are looking at Airtime. Other quotes from big agencies Digitas and Universal McCann.
These are the people responsible for buying ad space for brands on websites. They are an important piece of the media ecosystem who largely get ignored by mainstream press (which is why trade publications exist!) but should be heard as they typically play with massive amounts of brand money.