I live in NYC. I work for Vimeo. I like to cook. My wife likes sprinkles. I have a new(ish) daughter. Her name is Chloe. We don't know if she likes sprinkles yet.
While Sean Parker has figured out to disrupt, he has not figured out how to monetize his disruptions.
—
Adam Broitman, chief creative strategist at digital agency Something Massive, talking to me about how media buyers are looking at Airtime. Other quotes from big agencies Digitas and Universal McCann.
These are the people responsible for buying ad space for brands on websites. They are an important piece of the media ecosystem who largely get ignored by mainstream press (which is why trade publications exist!) but should be heard as they typically play with massive amounts of brand money.
Click here to read the rest of the story at Digiday.
(via joshsternberg)
Yes.
