We know story. However, it’s the ‘telling’ of stories that is becoming ever more complex and ever more exciting. This is because we have seen two massive shifts. One is the distribution of technology—the other is the distribution of creativity. Everyone is a storyteller, and with technology more and more people have access to tell theirs to other people all over the world.

Jonathan Mildenhall, Vice President, Global Advertising Strategy and Content Excellence at Coca-Cola.  Read on-> (via fastcompany)

Makes me very happy to see a brand like Coke starting to understand - and embrace - that the changing dynamics of digital content can be a boon not only to their business, but to the consumer relationships they hope to build for years to come.

(via fastcompany)

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